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New Retail Briefing #10: Alibaba Accelerates its Global Expansion, Intersport Teams Up with Suning

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

  • Alibaba is accelerating its global expansion by allowing merchants in selected countries to sell on AliExpress and launching the “The New Chinese Goods Project.”
  • Meituan closed five Ella fresh food supermarkets.
  • Intersport is partnering with Suning to enhance its presence in China.
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