Executive Summary

• Traditionally, high-end fashion houses and luxury brands conceptualized new trends and styles, which were then copied by mainstream and mass-market retailers. However, in the past few years, luxury brands have increasingly been taking style inspiration from streetwear and skateboard trends and incorporating more sporty and casual urban aesthetics into their designs.
• Luxury brands are adapting to changing times and striving to attract and connect with a younger and more diverse customer base, grooming the next generation of loyal luxury customers.
• Multiple luxury fashion houses and brands such as Louis Vuitton have been partnering with streetwear brands and introducing sneaker- and streetwear-inspired products.