Reasons to Read

Like many companies in the beauty industry, French cosmetics company L’Oréal has been impacted by the coronavirus crisis. We present insights from company CEO Stéphane Rinderknech, who discussed with WWD’s Beauty Inc how L’Oréal USA is adapting its operations during the pandemic to leverage opportunities and engage with consumers. Highlights include the success of e-commerce, the reinvention of digital brand content and the company’s work with hair salons.