What's Inside
Once popular meeting hubs, malls have faced challenges from the rise in e-commerce and declining foot traffic in recent years. With Covid-19 representing another blow to mall ecosystems, it is important for mall operators to find new ways to engage with consumers. In this report, we discuss:
- The livestreaming shopping market in China and growth expectations for the US market
- How livestreaming can be a useful tool for malls in attracting e-commerce shoppers, and potentially for driving physical traffic in the wake of Covid-19
- Case studies on livestreaming from malls in China, Singapore and the US
Click here to read our report on livestreaming e-commerce in the US.
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