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Insight Reports

July 2018 US Retail Sales and Traffic: Status Quo Continues with YoY Increase in Total Retail Sales and Decline in Store Traffic

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Coresight Research

Key Points

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Sales and Traffic Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our July Retail Traffic report:

  • On a year-over-year basis in July, total retail sales increased by 6.0%, according to the US Census Bureau.
  • Retail sales increased by 0.4% month over month in July on a seasonally-adjusted basis.
  • Changes in store-based sales and traffic remained negative in July, although the declines registered were the lowest and second-lowest, respectively, in the last six months. While conversion rates and average transaction values remained positive, return rates were flat, according to RetailNext. Retail traffic declined by 4.7% year over year during July.

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