July 2018 US Retail Sales and Traffic: Status Quo Continues with YoY Increase in Total Retail Sales and Decline in Store Traffic

Key Points

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Sales and Traffic Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our July Retail Traffic report:

• On a year-over-year basis in July, total retail sales increased by 6.0%, according to the US Census Bureau.
• Retail sales increased by 0.4% month over month in July on a seasonally-adjusted basis.
• Changes in store-based sales and traffic remained negative in July, although the declines registered were the lowest and second-lowest, respectively, in the last six months. While conversion rates and average transaction values remained positive, return rates were flat, according to RetailNext. Retail traffic declined by 4.7% year over year during July.