Insight ReportInternational Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the Event Coresight Research March 9, 2020 Reasons to ReadInternational Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential. Strategies included the formation of partnerships between e-commerce platforms and apparel brands and the launch of women’s empowerement marketing campaigns. In addition, shopping malls in China turned to social media to engage with consumers online during the coronavirus outbreak. This report follows our International Women’s Day Preview, where we highlighted how retailers and e-commerce companies in China use the event as a shopping festival. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Drugstore and Pharmacy Retailing: Themes, Concepts and Innovators—Rightsizing for Relevance; Smaller Footprints for a Bigger ImpactKroger and Instacart Expand Partnership To Advance Agentic Shopping and Accelerate Delivery EfficiencyRetailTech: Three Technologies Landlords Can Use to Take Malls to the Next LevelCanada Store Openings and Closures Tracker 2025: Bankrupt Hudson’s Bay Company Takes Total Closures Ahead of Openings
