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International Apparel Retailers in India: Opportunities in an Evolving, High-Growth Market

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Indian consumers’ apparel preferences have been evolving toward global on-trend fashion over the past few decades. The entry of various international apparel retailers into India, as well as partnerships between Indian apparel conglomerates and global fashion brands, is inspiring other international apparel players to follow suit.

In this research report, we examine apparel retail in India, including its defining characteristics and market growth estimates as well as the opportunities and challenges for international apparel retailers looking to enter and expand in the market.

Data in this research report include:

  • Consumer spending on apparel in India, FY18–FY28E
  • Per capita income in India, 2011–2021
  • Per capita consumer spending on clothing and footwear in selected countries, 2020
  • Key metrics of prominent international brands in India’s apparel retail sector
  • Timeline of FDI (foreign direct investment) liberalization in India, as well as FDI policy for different types of retail businesses

Companies mentioned in this report include: Aditya Birla Fashion and Retail Limited, American Eagle Outfitters, Calvin Klein, Flipkart, H&M, M&S, Reliance Retail, Trent Retail, Under Armour, United Colors of Benetton, Zara

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