Insights from China: How Brands Can Use Video App TikTok

Executive Summary

In our biweekly series Insights from China, we examine issues that affect international brands and retailers in China. We cover areas such as policy, consumer behavior, consumer sentiment, government regulations and the competitive landscape — as they affect the business operations and future outlook.

In this report, we look at the hit short-video app TikTok and how the app attracts users and brands to its platform.