Reasons to Read

As part of our Insights from China series, we explore the success of Freshippo, Alibaba’s grocery chain, considering the impact of the Covid-19 pandemic this year.

In this report, we explore Freshippo’s innovative strategies across three key areas:

• New store formats
• Differentiated product offerings—with a focus on private label
• Integration of technology and data—including blockchain, artificial intelligence and the Internet of Things

Click here to read the previous report in our Insights from China series, which explores how brands can leverage Chinese social commerce platform Little Red Book to raise brand awareness.