Executive Summary

On October 16, 2019, the Coresight Research team attended a research-sharing session at the China Retail 2019 event in Shanghai. Over 300 executives from the retail industry in China participated in the session, which focused on the latest national trends and consumer shopping behaviors:

• The development of night-time commerce is becoming a driving force for economic growth in China, with many cities having unveiled plans to stimulate night-time consumption.
• There are significant differences in the shopping behaviors between varying consumer age groups, with those born “post 90s” changing the retail landscape.
• Retailers should try to understand the needs and preferences of “community consumers” and leverage their influential power to reach out to a wider customer base.
• China’s retail market is on the cusp of a transformation, from a focus on building omnichannel to leveraging technology to improve efficiency.