Innovator Profile 1 minuteRegister for Free AccessInnovator Profile: Novel—Driving Conversion and Boosting Loyalty with Branded Wallet Passes Coresight Research Sector Lead: Steven Winnick, Vice President—Innovator Services March 13, 2025 What's InsideCoresight Research is a research partner of Shoptalk Spring 2025, which will take place during March 25–27 in Las Vegas, Nevada, US. At the event, the “Shark Reef” Startup Pitch competition will see 12 innovators compete to win the Judges’ Choice and Audience Choice awards. Our Innovator Profile series gives you a sneak peek at the participating companies. In this report, we present Novel, which enables brands to roll out customized mobile wallet passes that are directly integrated with a Shopify storefront. Other relevant research: More research reports on digital commerce and loyalty programs Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. More on Shoptalk Spring: Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified Commerce Discover more Innovator Profiles and look out for our daily coverage of Shoptalk Spring 2025 here. Meet the Coresight Research team at Shoptalk Spring 2025. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show: Day Three—AI Takes Center Stage on the Final Day of NRFEarnings Insights 4Q24, Week 7: Costco, Inditex and Puma Lead with Solid Fourth-Quarter GrowthRetail-Tech Landscape: Shoptalk US “Shark Reef” Startup Pitch, 2016–2025Innovator Profile: Shopeaks—Transforming Social Media Monetization with Personalized Storefronts