Innovator ProfileInnovator Profile: BetterBasket—Optimizing Grocery Pricing with AI-Driven Insights Abhinav Tagore, Analyst Sector Lead: Steven Winnick, Vice President—Innovator Services September 22, 2025 Reasons to ReadDiscover how BetterBasket is transforming grocery pricing with AI-driven intelligence. Read this report to discover answers to these and other questions: How is BetterBasket helping grocers reduce pricing and promotional execution errors? What types of internal and external data does the BetterBasket platform integrate to optimize pricing and assortment? How does BetterBasket enable competitive benchmarking across SKUs, locations, and categories? In what ways does the platform support automation and faster decision-making for pricing, promotions, and assortment? Other relevant research: See all of our coverage of Groceryshop 2025, as well as previous Groceryshop events The Future of Pricing: How AI Is Transforming Price Planning in Retail Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Sector Focus: Off-Price Shopping—Data GraphicUS CPG Sales Tracker: In-Store CPG Sales Fall While Beauty Remains ResilientStore Tracker Extra: US Store Openings and Closures 2024 Review and 2025 Outlook—InfographicUS Back to School 2025, Part 3: Essential Categories and Apparel for the BTS Season—Athleisure and Basics Set to Lead