14 minutes

Impacts of the US E-Commerce Boom on CPG Brands and Retailers

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Marie Driscoll, CFA, Managing Director of Beauty and Luxury
Mili Gloria Peter
Insight Report

What's Inside

The US CPG e-commerce market continues to witness significant growth. We discuss three key trends in the industry and explore how CPG brands and retailers are responding to changes in consumer behavior and expectations by adopting innovative e-commerce business models—namely, the direct-to-consumer model, livestreaming, product sampling and the subscription model.

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