1 minute

How Much Influence Do Bloggers Have on Apparel Purchases?

Question of the Week
Primary Analyst:
Coresight Research
Contributors
Primary Analyst:
Coresight Research
Primary Analyst:
Coresight Research
Contributors
Primary Analyst:
Coresight Research
1 minute

QUESTION OF THE WEEK:  How Much Influence Do Bloggers Have on Apparel Purchases?

In the US, millennials are much more influenced by bloggers than other age groups are: Some 12.4% of millennials say their apparel purchases are influenced by celebrity bloggers.