How Does Cyber Week 2019 in the US Compare to Alibaba’s Singles’ Day?

QUESTION OF THE WEEK: How Does Cyber Week 2019 in the US Compare to Alibaba’s Singles’ Day?

Alibaba posted total gross merchandise volume (GMV) of $38.4 billion during its annual Singles’ Day shopping festival this year, while brands and retailers in the US generated a combined $24.6 billion in online revenue over four days leading up to Cyber Monday.