How Can Apparel Brands and Retailers Benefit From Launching Beauty and Personal Care Products?

QUESTION OF THE WEEK: How Can Apparel Brands and Retailers Benefit From Launching Beauty and Personal Care Products?

Apparel brands and retailers can leverage beauty, personal care, health and wellness products to introduce new customers to a luxury brand and increase brand awareness. Additionally, they can benefit from higher average order value, encourage brand loyalty and take advantage of add-on gifting opportunities.