InfographicHoliday Bites—Prime Big Deal Days, Walmart Deals, Target Circle Week and Kohl’s Cyber Deals: Consumer Participation—Data Graphic John Mercer, Head of Global Research and Managing Director of Data-Driven Research October 20, 2025 Reasons to ReadUncover which consumer groups are driving early holiday shopping and reshaping October retail events. Read this report to discover answers to these and other questions: How did actual shopper participation in Amazon’s Prime Big Deal Days compare with consumer expectations and last year’s event? Which key demographics—by age, income, and location—led participation across major October promotions at Amazon, Walmart, Target and Kohl’s? What do shifting consumer behaviors tell us about early holiday shopping trends and the opportunity to engage younger, affluent shoppers? Companies mentioned in this report include: Amazon, Walmart, Target, Kohl’s Data in this report include: shopper participation rates across major October 2025 sales events; demographic breakdowns by age, income, and location Other relevant research: All Coresight Research coverage of US holiday retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: The Labubu Craze—Revealing How Gens Z and Alpha Are Redefining Retail, with Charlie PoonFlipkart Big Billion Days 2025: Sales-Tax Cuts To Drive Strong Consumer DemandTariffs + Consumer Sentiment: A Timeline, 2025—Data GraphicSentiment Dives, Tariff Pessimism Deepens, Reactive Shopping Entrenches: US Consumer Survey Insights