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Holiday 2020: US Black Friday Insights—“The Quietest in 20 Years”

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Coresight Research

What's Inside

Coresight Research’s US team was out in stores on Black Friday 2020 (November 27), observing traffic trends and shopper demand. In this report, we discuss our conclusions on Black Friday consumer demand. This report includes the following:

  • Our insights on shopper demand in stores.
  • Our observations from visits to over 30 US stores on Black Friday.
  • Exclusive Coresight Research survey data, on what consumers planned to shop for on Black Friday and where they expected to shop.
  • Metrics on the trajectory in total US store traffic and e-commerce sales on Black Friday.
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