Insight Report 7 minutes PremiumHoliday 2020: US Black Friday Insights—“The Quietest in 20 Years” Coresight Research November 30, 2020 What's InsideCoresight Research’s US team was out in stores on Black Friday 2020 (November 27), observing traffic trends and shopper demand. In this report, we discuss our conclusions on Black Friday consumer demand. This report includes the following: Our insights on shopper demand in stores. Our observations from visits to over 30 US stores on Black Friday. Exclusive Coresight Research survey data, on what consumers planned to shop for on Black Friday and where they expected to shop. Metrics on the trajectory in total US store traffic and e-commerce sales on Black Friday. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: New Tariffs, New Challenges: How US Trade Policies Could Impact Prices and ProfitsAnalyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John HarmonInnovator Profile: PlayAbly—Creating Engaging, Branded Experiences with AI-Powered Shoppable GamesData and Tech for Development—Tapping into the Consumer’s Head: Insights Presented at Retail Property Symposium 2025
