Reasons to Read

Google Cloud’s $2.6 billion acquisition of analytics company Looker is the latest move by the company to expand the capabilities of its fast-growing cloud business to offer clients more cloud-based, innovative business solutions.

This deal adds a number of key capabilities to the company’s portfolio and strengthens its position in the market, including:

• Adding business intelligence and data-visualization capabilities
• Enhancing its ability to compete with AWS and Microsoft

The acquisition underscores the importance of business intelligence and data visualization for enterprises and retailers.