What's Inside

Today, consumers wish to seamlessly navigate between online, mobile and in-store channels—moreover, they desire a consistent, personalized experience across all touchpoints. To meet these modern, evolving demands, retailers are beginning to move beyond “omnichannel” and toward the integration of all channels and touchpoints onto a single platform, also known as “unified commerce.”

In this research report, we dive into the ways in which consumers are blending their online and offline shopping habits. We also analyze the impact of multiple purchasing channels on consumer behavior and discuss key technologies driving the unified commerce trend.

This report is made available to non-subscribers of Coresight Research through its sponsorship by Locus.

Data in this research report include proprietary survey analysis of:

• US consumers’ shopping habits across multiple channels and their channel preferences
• Reasons why US consumers use BOPIS (buy online, pick up in-store), curbside pickup and social media shopping options
• Key challenges faced by brands and retailers in the last mile

Companies mentioned in this report include: Academy Sports + Outdoors, American Eagle Outfitters, Kroger, Locus, NIKE, Salsify, Target, Ulta Beauty, Walmart

Other relevant research:

• Style and Substance Through Value-Add Services and Omnichannel Strategies: Global Learnings in Apparel Retailing
• The High-Tech High End: Solutions Elevating Supply Chain and Operations in Luxury Retailing
• RetailTech: RFID Is the Technology That Keeps on Giving to Retailers (and Associates and Consumers)
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.

Non-subscribers can access the report by completing the form on this page. The report will arrive in your inbox upon completion of the form.