Insight Report 7 minutes PremiumFour Months to Singles’ Day: Planning a Content Marketing Strategy for 11.11 Coresight Research July 11, 2019 Executive SummarySingles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009. Only 27 brands participated then, generating total GMV of $7.8 million. Last year, total GMV on Alibaba’s various platforms hit $30.8 billion, up 27% from the prior year and a whopping 252% CAGR over the past nine years. Click here to read more Coresight coverage of Singles’ Day for the upcoming 2019 shopping event and prior years. In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. In this report, we discuss the content marketing strategies on Taobao and Tmall. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: August 2024 US Retail Sales Outlook: Mid-Single-Digit Growth Expected Through the Rest of 2024Three Data Points We’re Watching This WeekWeekly US and UK Store Openings and Closures Tracker 2024, Week 25: Casey’s To Open 100 StoresUS Department Stores—Retail 2024 Sector Outlook: Soft Sales Growth; Opportunities in Different Store Formats and Alternative Models
