Reasons to Read

Discover how Artificial Intelligence (AI) is transforming the luxury retail industry, driving innovation across product design, customer service, and operational efficiency.

Read this report—part of our Five Ways AI Is Being Used… series on major retail sectors—to explore insights and answers to these and other key questions:

• How are luxury brands like Prada and Moncler using generative AI to co-create cutting-edge designs and stay ahead of trends?
• In what ways are AI-generated content and immersive marketing campaigns, such as those by Balenciaga, reshaping how luxury brands engage with consumers?
• How is AI enhancing customer service with personalized shopping agents like Ralph Lauren’s “Ask Ralph” and LVMH’s MaIA?
• How can AI help luxury brands optimize inventory management and supply chain operations while maintaining their exclusivity?
• What role does AI play in fighting counterfeiting, ensuring authenticity, and protecting the brand integrity of top luxury names?

Data in this research report include/are: AI’s impact on design cycles, AI-driven personalization and customer engagement metrics, marketing content generation efficiency, and advancements in authentication technologies.

Companies mentioned in this report include/are: Balenciaga, Entrupy, LVMH, Moncler, Prada and Ralph Lauren.

• All of our coverage of AI in retail