Reasons to Read

Discover how AI is revolutionizing every corner of apparel and footwear retail—from design to delivery to the dressing room.

Read this report—part of our Five Ways AI Is Being Used… series on major retail sectors—to explore insights and answers to these and other key questions:

• How are leading brand owners and retailers like NIKE, Adidas and Walmart using AI to cut design cycles and unlock mass personalization?
• In what ways are AI tools transforming inventory forecasting and supply-chain efficiency to reduce waste and protect margins?
• How is AI enabling hyper-personalized shopping experiences across digital and physical retail for brands and retailers?
• How are apparel and footwear brand owners and retailers using generative AI to optimize social-commerce performance and influencer campaigns?
• What AI innovations are reducing returns and enabling custom-fit, high-performance products across the industry?

Companies mentioned in this report include: Adidas, Amazon, ANTA Sports, Columbia Sportswear, Crocs, Everlane, Google, H&M, Li & Fung, NIKE, Ralph Lauren, SKIMS, SPARC Group, Stitch Fix, Walmart and Zalando

Data in this report include: AI-driven design cycle reductions; conversion and return-rate metrics from personalization tools; AI’s impact on supply-chain speed and forecasting accuracy; revenue and engagement lifts from social-commerce platforms; fit optimization outcomes from AI sizing and modeling tools.

Other relevant research:  

• Agentic Commerce: How Retailers Can Make Their Products Discoverable and Shoppable for 800 Million ChatGPT Users
• All of our coverage of AI in retail