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June 11, 2021 10 minutes

Five Months to Singles’ Day: Understanding the Popular Marketing Tools in China—Livestreaming and Content Marketing

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Eliam Huang
Insight Report

What's Inside

With five months to go until Singles’ Day 2021, we discuss the popular Chinese social media apps that can enable brands and retailers to increase brand awareness and ultimately drive sales during the festival.

We break down our discussion of marketing platforms into two categories:

  • Livestreaming—Taobao Live, Douyin and Kuaishou
  • Content marketing—Taobao Guangguang, Little Red Book and Weibo

Click here to read more about Singles’ Day 2021 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.

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Category/Sector Focused Digital Commerce Festivals and Holidays Other Beauty E-Commerce

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