What's Inside

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our latest weekly surveys, with the most recent undertaken on April 28, 2025. We spotlight volatility in consumer sentiment against a backdrop of new US tariffs, with recent severe declines in financial optimism.

Data in this research report are:

• Consumers’ expectations for economic conditions and personal finances in the next 12 months
• How consumers’ financial situation now compares to 12 months ago
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the last two weeks

Other relevant research:

• Breathing Space for US Retailers and Brands: US Tariffs Paused for 90 Days But Hiked Further for China
• All our coverage of tariffs
• Read the full series of China Consumer Survey Insights reports.
• The Coresight Research China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China.
• Key Festivals and Holidays for Promotional Campaigns in China in 2025: Calendar
• More research reports on China retail
• Interested in more consumer survey analysis? Check out our US Consumer Survey Insights series.