Xcel Brands x Coresight Research Monthly Fashion Trend Data Report – August 2019
The Xcel Brands x Coresight Research Monthly Fashion Trend Report highlights fashion trends that are just emerging, growing quickly or hitting maturity.
The Monthly Fashion Trend Report offers critical insights on evolving trends for designers, planners, retailers, buyers and merchandisers. The trend report is a valuable decision-making tool based on deep quantitative and qualitative analysis using data from Trendalytics.
- Xcel Brands uses quantitative and qualitative data to compile the monthly trend report and create lookbooks sourced from Trendalytics data.
- Pretty tops with puff sleeves continue to be a top growing fashion trend. Puff sleeves dominate the runway and had the highest rate of online search growth, with an average of 5,239 searches per week, up 287% compared to last year, according to Trendalytics data.
- Milkmaid tops, an emerging trend which incorporates a puff sleeve, open neckline, and corseted waistline, is attracting contemporary consumers with over 95% of items priced under $50. Over 60% of milkmaid tops are full price.