Insight ReportDigital Retail Media—a New Opportunity for US Grocery Coresight Research November 10, 2021 Reasons to ReadThe grocery e-commerce platforms that US consumers turned to in 2020 now present a significant opportunity for retailers, even as consumers return to stores. We examine three key trends in retail media in the US grocery market: Retailers’ strategies to capitalize on the pandemic-driven e-commerce boom using retail media Instacart’s heavy investment in advertising services for CPG brands The impact of tightening online consumer privacy standards—and how this heightens the retail media opportunity Explore our wider coverage of the US grocery sector, including our E-Commerce Outlook and Holiday preview reports. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail 2026: 10 Trends Driving Retail MediaThree Data Points We’re Watching This Week, Week 24: Consumer Sentiment Improves: US vs. ChinaWeekly US Store Openings and Closures Tracker 2025, Week 17: Announced Closures Up 90% Year Over Year; JD Sports Reveals Global Store PlansConsumer Optimism Softens Ahead of Golden Week: China Consumer Survey Insights