Insight Report 5 minutes Premium

“Customer Experience Is the New Battleground” and Other Top Takeaways from the Asian E-Tailing Summit 2018

Executive Summary

  • Hong Kong provides a highly favorable environment for e-tailers.
  • E-commerce has pivoted from a website focus to a mobile focus and e-tailers are now striving to offer a better customer experience.
  • E-tailers are increasingly employing artificial intelligence (AI) to leverage the benefits it provides.
  • Mobile wallets that offer payment security are key to delivering a superior customer experience.

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