Countdown to Holiday 2022: Black Friday Preview—2022 Marks a Return To Normalcy

What's Inside

On the surface, Black Friday 2022 may seem exceptional—with retailers implementing a wide variety of discounts earlier than usual and growing inflation and promotion fatigue—but this year’s shopping holiday marks a return to pre-pandemic normalcy.

Data in this report include:

• The US consumer’s personal savings rate over the past year
• The number of US shoppers that expect to spend less this holiday season than last
• The number of US consumers who consider inflation the biggest issue affecting them this holiday season

Companies mentioned in this report include: Amazon, Costco, The Home Depot, Macy’s and Target

Other relevant research:

• Countdown to Holiday 2022: US Inventory Oversupply Signals Highly Promotional Holiday Season
• Countdown to Holiday 2022: US Survey and Retail Outlook
• All coverage of US holiday retail