Insight Report 5 minutes PremiumCostco’s First China Store: A First Look and a Look Ahead Coresight Research September 5, 2019 Executive SummaryOn August 27, Costco opened its first store in China. First-day traffic was so heavy the store was forced to close early due to overcrowding. The Coresight Research team was there for the opening day and made a return visit on August 29. This is what we found: The store continued to be packed, with food and consumables being the most popular section for shoppers. Costco has the most pricing advantage in electronics. In consumables, Costco offers lower prices in meat compared with online, but almost the same or higher prices for fruits. Membership retention, consumer behavior and developments in the trade dispute will determine Costco’s success in China. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Generative AI Latest: Empowering Productivity and Marketing Globally, Regulations for Responsible Use in ChinaTrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPTUS Beauty Retailing—A Standout Discretionary Category in 2023: Highlights from the Market NavigatorHoliday 2023: Social Media Strategies—Shoppable Posts and Creator-Generated Content Can Drive Conversion
