Coronavirus Insights: US Survey Update—Shoppers Cut Back Further, with Apparel Bearing the Brunt (Select Findings)

What's Inside

This report provides select findings from Coresight Research’s April 1 survey of US consumers on the coronavirus crisis. We asked respondents about the impact of the pandemic on their behaviors and their expectations.

This report is available for free and can be accessed by registering for a free account. This report features extracts from our full survey, including:

• How concerned respondents are about the coronavirus outbreak.
• Whether consumers are increasing or decreasing their spending in certain categories.
• The challenges facing the US apparel market from shopper cutbacks.
• The impact, or expected impact, on respondents’ jobs and incomes.

Our full report is available to premium subscribers and provides additional survey findings including:

• How concerned US consumers are about the coronavirus outbreak, what they are worried about, and how long they think the severe impacts of the outbreak will last.
• Whether shoppers are buying more or less of any retail categories as a result of the COVID-19 outbreak and, if so, which types of products.
• Whether consumers expect to make more purchases online during the coronavirus outbreak and, if so, which categories.
• Respondents’ concerns about jobs and incomes.
• What proportion of US consumers are now avoiding public places or travel, and what kind of places they are avoiding.
• Whether respondents expect to retain changed behaviors even after the COVID-19 outbreak ends and, if so, which.

Our latest research provides an update to our previous reports, which were based on surveys undertaken on March 25 and March 17–18. We provide week-over-week comparisons for many metrics.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak which can be accessed here.