Coronavirus Insights: US Survey Update—Consumers Turn Against “Made in China” (Full Report)

What's Inside

Coresight Research’s June 3 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

We gauged US consumer sentiment to sourcing in China, including:

• Whether consumers think that US retailers should source fewer products from China because of the coronavirus pandemic.
• Whether the coronavirus has had an effect on respondents’ willingness to buy products that are made in China.

We discuss a number of survey findings on expected behavior after lockdowns end, including:

• Whether respondents expect to avoid public areas or travel once lockdowns end—and which types of places or travel they will avoid.
• How long consumers expect to avoid public places or travel for.
• When respondents expect their purchasing levels to return to normal.
• How long consumers expect the impacts of the Covid-19 crisis to last in the US.
• Whether respondents expect to retain behaviors from the coronavirus outbreak period—and if so, which behaviors and for how long.

We also provide trended data for a number of our regular weekly questions on spending and shopping:

• Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products; we provide trended data for a number of categories such as apparel, beauty and furniture/home products.
• Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories.

The findings provide an update to our previous reports, which were based on surveys undertaken on May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18. We provide week-over-week comparisons for most metrics.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.