What's Inside

With the global retail industry taking heavy hits from the impact of the ongoing coronavirus pandemic, we provide a playbook for nonfood brands and retailers in Western markets to help them navigate the crisis.

Our recommendations are based around two themes:

• Reacting in the short term—including consumer engagement and loyalty, alternative sales channels and collaboration
• Adapting in the medium to long term—including post-crisis expectations, subdued consumer demand and changed shopping habits, and a “mask economy”

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.