Coronavirus Briefing: Four Positive Takeaways from the Outbreak for Retailers in China

What's Inside

As the coronavirus outbreak continues, we consider the positive takeaways for retailers in China. We discuss the effects of the current consumer preference for e-commerce over brick-and-mortar shopping—although this may be providing an opportunity for nongrocery retailers to reassess their online retail strategies, physical stores in the grocery sector may not be losing out. We look at how brands can use Chinese super app WeChat to connect with shoppers during the outbreak and afterwards, as well as an increasing consumer focus on health and wellness.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China.