Coresight Research x CEW: How Is Technology Transforming the Beauty Industry?

What's Inside

Today’s beauty consumers are looking for a high level of online interaction with brands and retailers. With the Covid-19 pandemic having given rise to concerns around hygiene, we are seeing more beauty brands embrace new technologies such as AI, AR and VR to engage with consumers online and offer them a more personalized beauty shopping experience.

This free report is brought to you in partnership with CEW—conversation leaders in the beauty industry and community. Our joint insights highlight how technology is transforming the beauty industry and highlight the implications of its adoption for brands and retailers.

Non-subscribers can access the report by completing the form on this page.

Click here to read the previous Coresight Research x CEW report, which explores the strategies that beauty brands and retailers implemented for Singles’ Day 2020.

Content

What’s the Story?

Why It Matters

Technology in the Beauty Industry: In Detail

Virtual Product Testing: Increase Consumer Engagement and Conversion Rate

AI and Personalization: Provide Customized Beauty Solutions

Virtual Stores and Events: Make the Shopping Experience More Immersive

What We Think

Implications for Brands/Retailers