What's Inside

Group buying—a selling model that is popular in China—uses the power of recommendation and influence within a community network to drive purchasing behaviors. We explore the untapped opportunity that group buying presents for beauty brands and retailers globally, with learnings from Chinese group-buying platform Pinduoduo.

This free report is brought to you in partnership with CEW—conversation leaders in the beauty industry and community. Our joint insights highlight four innovative group-buy strategies that beauty brands and retailers could employ to gain consumer insights, drive sales and expand their customer base.

This report is part of our Beauty Insights  series, which explores prominent or emerging themes and trends in the global beauty market. Click here to read the previous report in the series, which explores CBD and the future of health and wellness.

Click here to read the previous Coresight Research x CEW Beauty Insights report, which explores spectacular retail in China’s beauty market.