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Coresight Bites: Which US Consumers Are Embracing Livestream Shopping?

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Sophie Hoffman
Free Data Graphic

Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here.

  • Almost one-third of consumers have watched a shoppable livestream. The 25–34 age group saw the highest proportions of consumers report that they have made purchases via shoppable livestreams.
  • The 35–44 age group saw the highest year-over-year growth in livestream purchases.

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