Free Data Graphic 2 minutesFree ReportCoresight Bites: What Percentage of US Consumers Are Purchasing Clothing at Aerie vs. Victoria’s Secret? Coresight Research April 21, 2022 Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here. Our survey on March 1, 2022, found that around 11% of respondents purchased clothing from Victoria’s Secret in the past 12 months versus some 5% who said that they purchased from Aerie. As of 2021, Victoria’s Secret accounts for more than 25% of the fragmented US women’s underwear market, while Aerie’s share is less than half of its competitor’s. Although Aerie is behind Victoria’s Secret brand in terms of total revenues, the former is quickly gaining market share. Click the image to read more about the topic. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2024, Week 33: LL Flooring To Shutter Nearly 100 Stores Following Bankruptcy FilingGenerative AI Latest: Empowering Productivity and Marketing Globally, Regulations for Responsible Use in ChinaWeekly US and UK Store Openings and Closures Tracker 2024, Week 11: The Body Shop Closes All US Stores; Dollar Tree, Inc. To Shutter 1,000 Locations99 Cents Only and Family Dollar Store Closures: Implications from Shopper Profiles and Store Locations
