Free Data GraphicCoresight Bites: What Percentage of US Consumers Are Purchasing Clothing at Aerie vs. Victoria’s Secret? Coresight Research April 21, 2022 Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here. Our survey on March 1, 2022, found that around 11% of respondents purchased clothing from Victoria’s Secret in the past 12 months versus some 5% who said that they purchased from Aerie. As of 2021, Victoria’s Secret accounts for more than 25% of the fragmented US women’s underwear market, while Aerie’s share is less than half of its competitor’s. Although Aerie is behind Victoria’s Secret brand in terms of total revenues, the former is quickly gaining market share. Click the image to read more about the topic. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 27: US Retail Faces HeadwindsThree Months to Singles’ Day 2025: Simplified Promotions, Government Support and Payment Ecosystem Convergence To Fuel GrowthConsumer Sentiment Unpacked—Higher-Income, Younger Consumers Are Most Optimistic: US Consumer Survey Insights ExtraUS Grocery Retailing—Market Forecast and Competitive Landscape: Nontraditional Grocers To Gain Share Amid Weak Volume Demand and Tariff Pressures
