Insight ReportCommunity Group Buying: China’s New Group Shopping Model Leveraging WeChat Mini Programs Coresight Research April 2, 2019 Executive SummaryCommunity group buying refers to an e-commerce model of group purchases by residents within the same neighborhood. Companies launched this service on WeChat mini program to tap into the potential for larger, group purchases from people living in close proximity. There were around 100 community group buying platforms as of December 2018, according to consulting firm iResearch. The community group buying model provides services for residents who live in the same community compound via WeChat, including WeChat group and WeChat mini programs. The community group platform normally offers consumables that have constant demand, such as groceries or daily necessities. Community group buying can offer last-mile delivery, leveraging WeChat to bridge between vendors and customers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2025, Week 2: Barnes & Noble CEO Announces Store Expansion PlanAmazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—Amazon Converts Browsers into BuyersMixed Signals—Economic Optimism Continues But Consumers Feel the Strain on Personal Finances: China Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 48: American Signature, Bed Bath & Beyond and Saks To Close Stores
