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Cisco Announces Intention to Acquire Cloud Data Predictive Analytics Company CloudCherry

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Coresight Research

Key Points

On August 27, Cisco announced its intention to acquire cloud data-analytics company CloudCherry for an undisclosed figure. The acquisition is expected to close during Cisco’s fiscal 1Q20, which ends in October.

  • CloudCherry provides predictive analytics, rich customer journey mapping and sophisticated survey capabilities to contact centers operating in the cloud or on-premises.
  • The acquisition would provide cloud-based predictive analytics to Cisco’s technology offering for call centers, which should enable the company to offer better service and enhance its customer experience.

 

CloudCherry provides predictive analytics, rich customer journey mapping and sophisticated survey capabilities for customers operating contact centers in the cloud or on-premises. The company has $9 million in annual revenues, according to Owler. Following the close of the acquisition, the business will join Cisco’s Contact Center Solutions business.

Cisco is forming a new approach to work and productivity, called Cognitive Collaboration, which integrates intelligence and context throughout all collaboration experiences, including the contact center. Cisco’s collaboration customers include 95% percent of the Fortune 500, including more than 30,000 contact center customers and more than three million contact center agents.

Implications for retail: The acquisition will provide cloud-based predictive analytics to Cisco’s technology offering for call centers, which should enable the company to offer better service and enhance the customer experience.

 

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