What's Inside

This report details the results of our sixth annual survey of Chinese overseas tourists’ travel, spending behavior and preferences, against the backdrop of the Covid-19 pandemic.

We expect the impact of the pandemic to continue to impact travel into 2021, with 72.2% of Chinese tourists reporting that the pandemic will change how they travel after 2020. Our proprietary analysis of Chinese tourists’ travel intentions and attitudes, including how they expect the pandemic to change their travel decisions, destinations and spending, informs retailers globally in preparing for the year ahead.

CONTENTS

What’s the Story?

Why It Matters

Survey Methodology

Chinese Outbound Tourists Survey 2020

Key Survey Findings

The Impact of Covid-19

• Travel Plans from the Last Year
• Future Travel

Spending and Shopping on Future Trips

• Retail and Services
• Luxury Goods

Looking Back on Recent Trips

• Destinations
• Spending

What We Think

Implications for Brands/Retailers

Click here to read our Chinese outbound tourist survey from 2019.