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Chinese New Year 2025: New Trends—Domestic Travel and Subsidy-Boosted Spending
January 29, 2025 12 minutes

Chinese New Year 2025: New Trends—Domestic Travel and Subsidy-Boosted Spending

Primary Analyst:
Charlie Poon, Analyst
Contributors
Primary Analyst:
Charlie Poon, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Festivals and Holidays Multi-Sector
Insight Report

What's Inside

Happy Chinese New Year! In 2025 (the Year of the Snake), this major event in the Chinese calendar falls on January 29 (day 1 of the lunar calendar), with celebrations through February 12.

How are consumers in China celebrating Lunar New Year? Dive into Spring Festival trends and retail activities, with a focus on travel and the impacts of government subsidies.

We discuss what we have seen so far for Chinese New Year as brands and retailers compete to capture consumer spending, with photographs of retail in action in Hong Kong from the Coresight Research team.

Data in this research report include:

  • China retail market size, 2020–2025E

Companies mentioned in this report include: Apple, JD.com, Midea, Tmall (Alibaba)

Other relevant research:

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This document was generated for

Category/Sector Focused Digital Commerce Festivals and Holidays The Consumer E-Commerce Multi-Sector

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