Insight ReportChina Sees a Significant Sales Rebound during the 6.18 Midyear Shopping Festival Coresight Research June 23, 2020 Reasons to Read The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales. This report includes discussion of the following: Explosive growth across different e-commerce platforms—including JD.com and Alibaba’s Tmall JD.com’s top-performing product categories Livestreaming as a winning sales tool A focus on discounted prices over complex promotions The rise of C2M products Upgraded logistics for faster delivery services Click here to our previous report about how JD.com upgraded its services for this year’s festival. This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 53: Nearly 5,300 Stores Opened in 2025Earnings Insights 2Q25: Wrap-Up—Most Companies See Sales Improvement Despite Tariff ConcernsUS Tariffs: Who Wins, Who Loses and What It Means for the EconomyThree Data Points We’re Watching This Week, Week 15: US CPG Latest
