The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales.

This report includes discussion of the following:

• Explosive growth across different e-commerce platforms—including JD.com and Alibaba’s Tmall
• JD.com’s top-performing product categories
• Livestreaming as a winning sales tool
• A focus on discounted prices over complex promotions
• The rise of C2M products
• Upgraded logistics for faster delivery services

Click here to our previous report about how JD.com upgraded its services for this year’s festival. This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China.