Insight Report 10 minutes PremiumChina Retail Insights: The Rise of Virtual Influencers as an Innovative Marketing Tool Coresight Research May 12, 2021 What's InsideVirtual influencers are a growing phenomenon in China. In this report, we explore the evolution of the concept and the potential growth of this innovative market. We also discuss the following: The different types of virtual influencers How brands and retailers are using these digital characters to increase engagement with young consumers in China—such as through livestreaming The benefits and drawbacks to brands of using digital influencers This report includes notable examples in the market from Fenty Beauty, L’Oréal, Perfect Diary, Prada Group and Zegna. Click here to read the previous report in our China Retail Insights series, which explores how new, domestic, offline beauty retailers are achieving success in the China market. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Nearly Half of Shoppers Seek Out Promotions To Beat Food Inflation: US Consumer Survey InsightsInnovator Matrix: Workforce ManagementConsumer Sentiment Remains Low: China Consumer Survey InsightsSupply Chain Optimization with Web3: Unlocking the Potential of Intelligent Retail
