China Retail Insights: Countdown to Singles’ Day 2024, Three Months To Go—Brands Connect with Shoppers Through AI and Livestreaming

What's Inside

We continue our countdown to Singles’ Day 2024, the largest online shopping festival in the world, which is now just three months away.

How are brands and online platforms in China successfully engaging with shoppers? Explore four pivotal trends shaping China’s e-commerce landscape, from AI (artificial intelligence) to livestreaming.

Embracing the trends discussed in this report is essential for businesses navigating the fiercely competitive market during Singles’ Day.

Data in this research report include:

• Estimated global retail revenues generated by AI, 2024–2028
• China’s livestreaming e-commerce market size and growth trajectory, 2023–2027E

Companies mentioned in this report include: Alibaba (Taobao and Tmall), Douyin, East Buy, JD.com

Other relevant research:

• All Coresight Research coverage of Singles’ Day
• Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar
• Retail 2024: 10 Trends in China Retail
• US and China E-Commerce—Retail 2024 Sector Outlook: Online Sales To Maintain Strong Growth Momentum
• All Coresight Research coverage of China retail