Reasons to Read

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our latest weekly surveys, with the most recent undertaken on May 25, 2026. We spotlight developments in consumer sentiment on the economic and financial outlooks.

Read this report to discover answers to these key questions:

• How is consumer sentiment evolving in May, and what factors are influencing it?
• Which product categories and retail activities are showing resilience despite cost pressures?
• What impact are macroeconomic and geopolitical developments having on household spending?
• How are weekly and rolling-average indicators signaling changes in China’s economic outlook?
• What strategies should retailers adopt for pricing, promotions, and category planning in May’s shopping calendar?

Data in this research report includes:

• Consumers’ expectations for economic conditions and personal finances over the next 12 months, showing how optimism has evolved.
• Changes in personal financial situations compared to 12 months ago, shedding light on shifts in consumer wealth perceptions.
• Consumer activities over the past two weeks, highlighting engagement levels and emerging trends.
• Purchasing behaviors, with insights into what consumers are buying in-store and online during the survey period.

Other relevant research:

• Read the full series of China Consumer Survey Insights
• The Coresight Research China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China.
• Interested in more consumer survey analysis? Check out our US Consumer Survey Insights series.