Insight ReportChatGPT and Generative AI: Five Things Retailers Should Know Terence Ng, Senior Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research April 5, 2023 Reasons to ReadGenerative AI (artificial intelligence) has the potential to transform the retail industry. We explore five things retailers should know about ChatGPT and other AI solutions, including the benefits, pitfalls and technology landscape of generative AI. Companies mentioned in this report include: Alibaba, Amazon, Baidu, Databricks, Google, IBM, JD.com, Microsoft, OpenAI Other relevant research: Building Blocks of the Metaverse: Artificial Intelligence (AI) Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing All Coresight Research coverage of emerging technology Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John HarmonFinancial Confidence Reaches Five-Month High: Weekly US Consumer Sentiment, Week 26, 2025—InfographicMay 2025 US Retail Sales: Core Sales Growth Proves Solid Despite Pull-Forward of PurchasesEarnings Insights 4Q24, Week 7: Costco, Inditex and Puma Lead with Solid Fourth-Quarter Growth—Infographic