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“Carrefour 2022”: Retailer Announces Redundancies and Digital Transformation in Strategic Revamp

Executive Summary

Carrefour has unveiled its new strategy to 2022, which is broadly based on four goals:

  • The retailer intends to simplify the organization, including 2,400 redundancies, and make it more open to partnerships—Carrefour announced a new partnership with Chinese firm Tencent.
  • Carrefour will invest around €2 billion annually to improve its price competitiveness and productivity, and reduce the number of former DIA stores by 273.
  • To push its omnichannel offering, Carrefour will invest €2.8 billion through to 2022 in refining its digital channels and improving its hypermarkets. It is targeting €5 billion in food e-commerce sales by 2022.
  • Carrefour plans to work on improving food quality and to build its organic food range. It hopes to grow its organic food sales to €5 billion by 2022, from €1.3 billion currently.

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