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CARAA: THE NEW HANDBAG THAT BRIDGES HIGH FASHION AND FUNCTIONALITY

Executive Summary

We recently met with Aaron Luo, the CEO of Caraa, a luxury athletic handbag brand based in New York City. The company’s first product is a bag that fits into the metropolitan’s woman’s wardrobe by bridging high fashion and functionality. Luo spent some time with us to tell us about the vision behind Caraa and how he sees the brand evolving in the future.

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