Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

21 minutes

Buy Online, Return In Store: Assessing Strategies and Drivers of Adoption

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Anand Kumar, Associate Director of Retail Research
Deep Dive

Executive Summary

In this report, we explain the buy online, return in store (BORIS) model in detail and assess how some US retailers are using this service to enhance their omnichannel retailing.

  • Retailers can add BORIS returns to store inventory — or ship to another store or distribution center (DC) at additional cost.
  • When launching BORIS, most retailers integrate inventory systems and invest in technologies such as order management systems that align online and offline channels.
  • Only 42.1% of US retailers currently offer BORIS, compared to the international average of 46.7%, according to OrderDynamics – but the rate is much higher at 70.5% among US omnichannel retailers, almost in-line with the international average of 72.6%.
  • BORIS is gaining traction among US retailers as it supports faster returns and provides upselling opportunities. Most consumers choose the BORIS model (about 58%) to avoid shipping fees, according to a UPS study.
  • When managing BORIS, retailers may face challenges tracking logistics and inventory, managing higher product return rates and handling additional costs.
You are currently viewing a preview of this report.

Please select an access option to view the full report. Hide Options -

Get unlimited access to all our research with one of our subscription plans.

View Subscription Plans
or

Contact us to purchase this report.

Contact us